Reports
Which of your lead sources actually produces work — and how fast each one gets answered.
Leads in
11
Last 90 days
Median response
<1m
Across 5 answered leads
Booked or won
1
9% of everything that came in
Still unanswered
4
Arrived, never replied to — not counting lost or unsubscribed
Website contact form is your strongest source — 10% of its 10 leads was booked or won.
See its leads →By source
Percentages appear once a source has at least 5 leads.
- Median score
- 73
- Median reply
- <1m
- Replied
- 60%
- Booked or won
- 10%
- Median score
- 73
- Median reply
- —
- Replied
- 1 of 1
- Booked or won
- 0 of 1
Where the money went
Which ad campaign each lead came from — once your ad links are tagged.
None of your leads arrived with campaign tags yet, so this is empty rather than wrong. Add ?utm_campaign=your-campaign-name to the links in your ads and every lead from then on is counted here. Google Ads' own gclid is picked up automatically, with no tagging at all.
Every figure here is counted from your own leads over last 90 days. “Median reply” is the time from a lead arriving to your first sent email — internal notes don't count. “Booked or won” counts leads whose status you or the AI moved to booked or won.